Twitter parties. Oh dear.

By writing this post, I realise that I am risking going against the grain but my blog is all about the conversation and for me, it’s very much a two way thing. I hand on heart love hearing what you think and of course, that is whether you agree with me or not. In fact, hearing opposing views can only ever make for a more interesting conversation, surely? And sometimes, 140 characters are just not enough.

Twitter parties.

Oh dear, where do I start?

I suppose I should really start by saying that I would loathe to be one of those people that tells others how they should or shouldn’t use Twitter *cringe* but I just feel like I need to get this off my chest.

So basically a Twitter ‘party’ is when a person or organisation arranges for lots of their followers to all come together at a set time to tweet away using an assigned hashtag for a good hour or so. In the days of old (I am a Twitter dinosaur after all) they were mostly used to help to promote charity campaigns and I even think I might have joined in myself now and then way back when. Using social media for good and all that jazz – spreading the word, raising awareness, just a bit of fun once in a very blue moon. But more and more, these Twitter parties seem to have been turned into a bit of a cash cow. Well, I say that but of course I can only presume that the people organising these mass tweeting sessions must be paid quite handsomely for them to bother doing it? They sit back while their party ‘guests’ tweet away with their hints and tips related to whatever they happen to be flogging while they retweet away. Sometimes there are prizes up for grabs or sometimes people just join in for the fun of it.

Part of me thinks, do you know what? Good on them. It’s money for old rope when the host’s followers, many of whom are indeed seen as social media influencers, are happy to promote their client for free and do all the tweeting for them. But man alive does it make for a boring old Twitter feed. When they used to take place just every now and then for what could be deemed a good cause, they were very easy to ignore but it feels like there is a ‘party’ every other day at the minute and it bores the pants off me. Suddenly, social media seems well, very anti-social.

While we’re at it, can I just say that ‘party’ is a great misnomer? Swapping hints and tips about something completely tedious, I don’t know – off the top of my head let’s say turkey, does not make it any more interesting. Honestly, I’ve been to some spectacularly awful parties in my time but they’d still beat this hands down. Sausage on a stick anyone? Bombarding your followers with tweet after tweet isn’t actually all that sociable really. And parties tend to be well, quite sociable occasions in my experience. Maybe they need to be given a new name? Just a thought.

With so many of the people I follow in the same circles, it’s fair to say that the vast majority of them tweet along. Whilst I know that I’m definitely not alone in hating these parties, it’s fair to say that I am in the minority. My timeline is testament to that by the very fact that my timeline becomes flooded by the things. Tweet after tweet after tweet. But it has to be said though, it is actually the relentless retweeting of what feels like every single one of those tweets by the hosts that is the most annoying bit. When your timeline is so saturated it means that ‘real’ tweets get lost along the way and besides which, when the majority of the people that you usually converse with are busy with their ‘party’ they probably don’t want to be interrupted by your anecdote about the window cleaner. Such is my glamorous life *cough*

Of course, Twitter is what you make it. It can only ever be as good as the people that you follow. Yes, I have the option to unfollow everyone taking part (but that would be a huge shame as I’m clearly following them because I enjoy their usual ramblings) Or I could of course *gasp* step away from Twitter for the hour (fair enough but actually I quite like dipping in and out whenever I choose and not around scheduled Twitter parties) There is also the option of me using another platform that allows me to apply filters to mute either the people tweeting along or the hashtag being used (but I actually love the Twitter app on my phone and don’t want to have to move over to Tweetdeck or the like because I can’t use a muting filter for an hour a day)

So after blabbering on and on (are you still awake at the back..?) I think I have come to the unfortunate conclusion that it’s a case of put up and shut up. While ever somebody can make a living from hosting these ‘parties’ I guess they won’t be stopping any time soon, despite the fact that they will inevitably alienate some. Hey ho. Such is the interwebz. And such is life.

About (Mostly) Yummy Mummy

Blissfully happy (mostly) yummy mummy to four children and (occasional) domestic goddess. Aspiring author and blogger extraordinaire.
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74 Responses to Twitter parties. Oh dear.

  1. kateab65 says:

    I don’t think brands actually realise that it could damage their image and overall brand by running twitter parties. I think they believe they are great but don’t see it from the average user’s point of view. Spamming users is not the best way to market yourself on social media, really.

    I’ve always hated twitter parties. Yes, I took part in a few but I didn’t enjoy them. The only thing I take part in now is Friday Twiz and I don’t flood people’s timelines because I reply to the Friday Twiz account so only people who follow both of us or are following the FridayTwiz hashtag will see my tweets.

    • No agree and I wonder how many brands are sold the concept without really understanding social media themselves? It is effectively spam and I know it instantly turns me off the product so it will others too, which I am sure is the last thing they would hope for.

  2. I have started unfollowing people when my Twitter feed just ends up being answers to questions with these hashtags or just meaningless tweets. In fact, I’m getting quite ruthless with who I follow. If I see more than four links to their new post in one day then they are gone. Twitter is becoming too commercialised just like all the posts which are just advert after advert. No real content anymore.

    • It sometimes feel like the fun is being sucked out of Twitter the bigger it becomes, doesn’t it? I must admit that I follow some people through some sort of misguided loyalty because I’ve followed them forever but actually I’m starting to hit that ‘unfollow’ button more and more and it feels good!

  3. I’ve joined in a couple of times then come to the same conclusion. Parties they are not, I’ve been to parties (OK it was a long time ago) and they weren’t about swapping tips about turkey. They do no make my timeline an interesting place and are more likely to make me turn off the computer… so not altogether bad as it might get me doing something more useful with my time!

  4. swhittle says:

    I think it’s hard because social media is a democracy (curses) and therefore people talk about stuff we might not like, or in ways we might not like, ALL the time. Try being a non-reality TV fan on Twitter on a weekend! So yes, Twitter parties are a fact of life and I could say, well, suck it up.

    But – feedback’s good and as someone who organises Twitter chats for all sorts of things, we can always try harder to make them MORE useful to MORE people. Can’t promise they’ll ever be for everyone, but we can certainly do our best.

    I think some of our Twitter parties have genuinely been great conversations with useful ideas and information – we’ve talked about things like dealing with kids and alcohol, for example, and small ways to improve your health and encouraging people to audit their wellbeing.

    We always work with clients closely to try and shape Twitter chats so they focus on things people want to talk about and we recruit blogger hosts who we think have something useful to add to the conversation. Our hope is that if someone isn’t a paid host, or a prize winner, they still feel they took part in a worthwhile conversation. We might not always manage it, but I can promise we’ll try.

    In the meantime, if you want to be on Twitter at a specific time and find a Twitter chat is happening that isn’t of interest to you, have you thought of downloading Tweetdeck or one of the other Twitter apps that allows you to ‘mute’ a hashtag so you don’t see Tweets mentioning it?

    • As somebody else who doesn’t watch reality TV that’s a very fair point, X-factor season in particular is such a bore for me! Why do people watch these things to moan about them on Twitter when they could just switch the TV over? Anyway I digress. I really wanted to say that in fairness, some chats are hosted better than others and it shows when a host is actually directing the conversation or just blindly retweeting anything with the hashtag. I think the avalanche of retweets has to be the most annoying part of all.

      • swhittle says:

        We try and make a point of only RT’ing something that strikes us as being an especially top tip, but hosting a Twitter party is genuinely a bit frantic sometimes – it’s certainly a point to take on board and ensure we’re NOT doing that if we can avoid it.

  5. I’m so with you on this one. I don’t really get them and I have never participated. It’s not really party is it? However I will be having a Twitter champagne party when I reach 3,000 followers (I have 2,998) ;)

  6. I’m a fan of the brutal unfollow plus a tweet to the PR / brand to tell them how much it irritates me and puts me off their brand – there was one thing a while back where a group of people were watching a film together and tweeting but the rest of us couldn’t see the film… um right that’s a great idea, not

    Grumpy moi?

    • No not grumpy at all! In fact I remember moaning about that myself at the time. What were they thinking? They instantly alienated people who weren’t watching the film as they couldn’t attempt to join in with the conversation but also, after reading spoiler after spoiler who on earth would want to go out and buy the DVD? Big fat fail!

  7. I have to admit they do irritate me too, but I think mostly because they’re always ones I can’t join in with (I follow parents and they always seem to be parent related ‘parties’). But then as I use apps for twitter that allow me to mute it’s not the same problem because if I see one getting a bit too annoying I just mute and off we go again.

  8. Totally agree!! I’ve taken part in charity ones, ie raising awareness on certain issues, sharing tips to support people with cancer, etc. I draw the line, however, at giving brands free publicity – especially ones I have no interest in whatsoever! I know that the party organiser is getting paid for it but I’m not! Xxx

    • I know just what you mean. I know people join in of their own free will but I still can’t help being slightly uncomfortable with the fact that they are effectively being used for free publicity. Maybe people need to value their ‘voice’ in social media more like they would on their blog? It’s food for thought.

  9. Entertaining Izzy says:

    I’m obviously way behind as I’ve never even heard of these parties! My current account is new but I had a different account in the past and I’ve managed to avoid them there! sounds very annoying! It is frustrating that you can’t filter people on Twitter as you can on Facebook.

    • I know you can use filters on other applications but Twitter itself doesn’t offer it. It does seem drastic to unfollow people but maybe it is the only way to avoid these parties altogether after all.

  10. Never got into twitter my online time is full as it is and I refuse to be glued to my phone. Showing my age I know.

  11. Mum2BabyInsomniac says:

    I agree. They are so annoying and instantly put me off whatever is trying to be advertised. Although I have to say what I hate more is the way that Pinterest is now being used for advertising. That time when everyone had to fill up boards of their perfect Centre Parcs holiday drove me insane! X

    • I actually avoided Pinterest like the plague while that competition was on it was a nightmare! I used to spend my whole time unfollowing board after board and in the end it was easier just to step away. I must admit that I was gutted when it suddenly became all the rage to use Pinterest as an advertising tool. It sucked all the fun out of it. Maybe that’s just the life cycle of any social media channel? It just seems that everything is being hijacked by silly promotions and competitions these days. Sigh.

  12. I’m new to twitter and to all this blogging. I actually thought to myself the other day ‘blimey, I’ve joined this too late as all people are doing are promoting a product, I’m sure it’s not all about advertising’. And I felt sad that I had missed the best of the twitter boat. I then felt a bit sad as I had clearly missed these twitter parties and wondered why I hadn’t been invited! But then I decided that I was just going to stick to putting on twitter something I wanted to say, whether inane about my husband bringing home a stray cat to some more useful like saying how useful maternity coaching was for me. Now, what I am not going to say is that I disagree with is the promotion of blogs. To me, twitter is kind of 140 character summary of your post. People can choose to read the rest or not. I use twitter to tell people about a post, but only once, twice if its popular – but that’s it. People can then choose to look or not. Plus it’s not all I say! I recently I unfollowed someone as all they did was promote their book, and got their daughter to do the same. No other chat. Bore-off. SO yes, as a newbie I was disappointed to see all this advertising, and clearly sponsored posts, when all I want is a bit of banter, a bit of a chat when Doctors has finished at lunchtime or the GBBO has finished of an evening! That’s what I think anyway.

    • I think it’s fair to say that Twitter isn’t quite what it once was and it is a shame. I do use Twitter to link to my blog – hands up I get an awful lot of traffic that way but like you, that isn’t all that I tweet. The way that I see it is that if I have the time to tweet a link to my blog, then I have time to join in with the conversation too, oh and tell you what I’ve had for lunch of course, that’s the law of Twitter. Seriously though, there’s nothing worse than somebody using it for nothing but self-promotion. Yuck.

  13. Agree! I can totally see the allure that Twitter Parties hold to brands -I’ve been tempted in the past to suggest them as a tactic to the mags I work for – but as a Twitter user, they rarely hold enough interest for me to take part, and I don’t want to litter my feed (followed by loads of non-mums and non-bloggers) with tweets about a washing machine or cheese spread.

    And… it strikes me that Twitter Parties are probably only something that bloggers are aware of. I’ve just asked around my office and none of the active-Twitter-users have ever heard of a Twitter Party. So brands are basically just targeting bloggers, and there are LOADS more effective ways they could be doing that, no?

    • That’s a really good point and I can’t help but question what reach these parties actually have? It would be interesting to know how the organisers measure how successful they are or maybe the aim is just to get the hashtag trending on Twitter? But if only other bloggers are hearing the ‘noise’ then I would think that they really won’t be very effective at all.

      • swhittle says:

        Twitter parties are absolutely measured and tracked – in 2013 no business is spending money without knowing they’re getting value for money!

        In general, we’d look at how many people joined in with a conversation and how many unique users were reached by a conversation. We might then look at whether people ‘tweet and run’ or whether they stick around and Tweet more than once – repeated tweets indicate people are genuinely interested in the topic. We’ll also look at metrics like what percentage of the conversation is original Tweets (not RTs) and what percentage comes from the community rather than the organiser/sponsor.

        All of this information is used to improve future conversations and learn lessons about what is – and isn’t – engaging to the Twitter community. As I said, we’re always learning and trying to do better, so feedback is always appreciated.

  14. Aimee Horton says:

    Sadly, a lot of the time the brands won’t realise what they’re doing. Nine times out of ten an excited Marketing Manager will come and have it signed off after a fan-dabby-dozy swishy powerpoint slideshow has been presented, with lots of bouncing, jumping and enthusiasm. Trust me, I’ve witnessed it.

    Saying that, I hate them, and the fools who buy into the presentations and jump on the bandwagon. But then, I have to say, as an ex-marketeer, relatively quiet blogger, and self absorbed twitter user, I find the whole “back slapping” culture which seems to be about right now makes me want to barf. Hence the reason I can barely stomach my full time line these days.

    • It’s really interesting to hear it from your point of view as a blogger with a marketing background as you will have a whole different insight, no question about it. I do think that Twitter parties are a big part of the whole ‘back-slapping’ thing and I can’t stand it either as you know.

  15. I’ve had a right good old moan about this recently too. I also wrote the pros and cons on Geekalicious a while back (gratuitious link – please feel free to remove – )

    Yes, it’s a free platform open to all
    Yes you can step away for an hour
    But in all honestly it’s the management of the “parties” that gets my goat most of the time. That, or the fact that you *cant* filter hashtags out on certain apps. If that was introduced then I’d probably have no complaint as I could shape MY timeline to suit MY interests rather than have it flooded with other people’s interests and money spinners.

    • No thank you for the link I know I won’t be the only one to be interested in reading it! And I agree with you completely about the management being the issue. I can’t stand being bombarded with retweets of EVERY SINGLE TWEET and then of course there is the celebratory tweets if and when the hashtag trends. Arghh!

  16. Meh is all I have to say to Twitter parties. Especially to promote brands!

  17. In less than 140 characters: #RIPtwitterParties (they’re ALL boring TBH)

  18. Notmyyearoff says:

    I love some twitter parties (please don’t hate me), I mean the genuine swapping tip type ones. I don’t take part in them all and I hav to admit there’s been one I was totally mystified with and two that really annoyed me because it was so badly thought up and kept telling people things they shouldn’t have known. I think a good party works well but done badly and it can instantly have a really bad reaction very quickly! Plus there are the really really annoying exclusive parties that are telling people things randomly but others start getting all irate so join in asking why they weren’t invited and then it’s a massive party mess!

    • I couldn’t hate you if I tried silly! No I think you make a fair point and another comment touched on this too but how a party is held makes a huge difference in terms of effectiveness or indeed how annoying it is! If they are led well, I can see how they can be enjoyed by those taking part but I must admit that I still don’t know how people keep up with so many tweets!

  19. Amanda says:

    As a relative newbie to Twitter, I’ve only seen a few of these parties, and agree they are on the annoying side. I maybe completely wrong, but the whole idea behind them seems false; do the turkey makers really care what we do with our turkey once they have our money in their pocket, no!

  20. As someone who has both hosted and taken part in twitter parties, I think that there is a place for them. Yes I was paid to host them, but I worked for every penny of my money. Not just tweeting during the hour, but also getting my tweets approved, blog posts before and after and also a round up of the information. Plus we gave away £75 in vouchers to 12 people during that hour for top tips on saving money. If the party is relevant, fun or learn from it, then I am all about live and let live. But ask me that again when my timeline is filled with three at the same time!

    I am a firm believer if you are not enjoying it, then turn it off and go do something else instead (are you singing yet), plus you can always install tweetdeck and mute the hashtag.

    I have to say that I feel the same about people just RTing hasthags without reading the post they are tweeting as you feel about twitter parties.

    • No, I do understand the work that must go on behind the scenes but I think that some hosts definitely take more of a lead in driving the conversation than others and that always shows. I must add as well that I would never begrudge anyone making a living in whatever way they can these days!

  21. The only Twitter party I every do is the #slimpodchat one, but some nights my TL is so full of stuff that I do just turn it off and do something else instead!

  22. Emma T says:

    I’m new to them so they haven’t had time to annoy me yet. I follow one which is a way for a diet group to support & ask questions/share learnings, and occasionally come across one and join in, sometimes I get some useful tips out.

    But I totally agree with those running it when comments get retweeted…in fact that’s just applicable to any company retweeting responses to their questions, not twitter parties. There’s a couple of companies who pop up all the time as doing this and it really winds me up.

  23. dillytante says:

    I don’t mind the parties as such but a couple of people on my timeline were retweeting every blood post on #yorkshirehour – Grrrr!

    • The thing with retweeting everything is that you’ve probably seen the original tweet already so you are seeing the same thing over and over. Definitely the most annoying aspect of all this business I agree!

  24. Ummm…great post. Personally I’m with you. I HATE Twitter parties and as for Turkey’s aren’t they all dead by January anyway? #justasyin

  25. Well said. I am with you. There is only a couple of twitter parties I yhought were any good, and the crap about turkey and what not is just that, crap!! Its so annoying that the hosts, and the people whom have been paid to tweet then RT. I hope when they do their reach reports, they exclude that kind of crap, but expect not. But each to their own and what not.

  26. Grenglish says:

    i went to one once, when I first started blogging. I had no idea why I was there and really could not follow the conversation. I still do not know what the benefit was to me personally. As far as I can remember, it was for a brand not a charity. Bizarre. Anyway, I know better now xx

    • No I have to confess that way back when I joined in with one or two as well without really giving it much thought. I do agree about how hard it is to keep up with the conversation though I honestly don’t know how you sort the wheat from the chaff as it were when so many people are tweeting at once but maybe that’s just me :-)

  27. Well now doesn’t it depend on the subject? I loved the Monday night #MumsNight chat. Not a twitter party per say but more of a link up of tweets. I have absolutely no cooking tips on turkey so yes found that one a major bore. Especially when you see the prize is something like a tenners worth of gravy granules (I made that up but the sentiment is right). May I say something controversial? Too late …. competitions. I have hardly entered any because the effort you have to go to is extraordinary for what is usually quite an ordinary prize. A blog post about a nail varnish worth a fiver, not worth the time! A week at Coombe Mill now you are talking. I think people are so consumed with thinking that running competitions = subscribers and followers but I am un subscribing to blogs who only seem to run a competition for this or that. Always the same people who apply. I would much prefer to read some editorial as in content!
    Much love Mostly! Lucy xx

    • No I think you’re right, the subject makes a huge difference. No matter how hard you try, something as dull as say turkey is never going to be interesting let alone attempting to fill a whole hour with tasty recipes!
      As for the competition thing, I can’t help but agree. Why on earth people think the their readers want to jump through hoops following this, liking that, commenting there etc for the chance of a small prize I do not know. Personally, I love that people read my blog or stop by to comment or even subscribe but if they were only doing it as part of a competition entry, surely it doesn’t mean anything? It’s just numbers for numbers sake. I’d rather know that my people subscribe to my blog because they actually want to read what I write but hey, I’m old skool like that ;-)

  28. I’ve taken part in two now. One completely useless and one interesting because it was more of a Q&A session with an expert. On the whole, I find them rather annoying and feel like me timeline is being spammed with people posting the same content over and over again. It certainly doesn’t make me think positively of the brand involved in them.

  29. Liz says:

    I honestly think it depends on what the twitter party is about/what it’s for. I ran a twitter party with Sara Cox as host for Tesco Mum of the Year last year. It was hugely successful for the client from the Tweetreach point of view, but what surprised both me and Sara was how many women were really opening up to her, sharing thoughts about their children, lovely memories, sweet anecdotes and so on. It was incredible and it made you realise just how many ordinary women – not just bloggers – get a lot out of the social element of a twitter party. I also take part in a few regular travel twitter parties, and they’re huge fun. So I think that it does depend on the subject matter, and what format it takes. And if people don’t want twitter parties cluttering up their timeline, then I believe it’s fairly easy to just mute the hashtag. I mute hashtags on tweetdeck all the time.

    • That’s a really interesting point and as a blogger who follows lots of bloggers I think it’s easy for me not to remember that other people might join in and get lots from it. And yes, I have to agree that the subject does make a huge difference.

  30. Jo says:

    For me this is what the mute function on my app (I use tweetbot) was made for. Not only can you mute people but also hashtags.

    I think it is inevitable when following more than a handful of people that things annoy you (mine at the moment are links to Facebook on twitter as I need to sign I to FB to read them and don’t so it is just a waste)

    So yes for me the solution is tweetbot as mute :)

    • That mute button is starting to sound very tempting. I think you’re right, when you follow so many people its probably the only way that you can really tailor your timeline to suit you.

  31. Lorraine/Squeaky Mom says:

    There’s another problem with twitter parties. If I *want* to join in, admittedly this is rare, but there’s some good prizes to be had, they’re invariably between 11-12 on a weekday. I work. So even if I have a really good 140 character tip about defrosting a turkey, washing windows, or alternative uses for old yogurt pots, the twitter party misses out on my wisdom because I’m too busy at work and my work’s IT system can’t cope with twitter (we’re allowed it, but the computers are so old & decrepit twitter freezes it all up & you have to shutdown)

    • This is actually a really good point and I know that you won’t be the only one to feel this way. I’m sure the organisers of the parties have a reason for holding them when they do but maybe they’re wrong to presume that lunchtime best suits most people. Saying that, no matter what time they hold them I suppose they are always going to alienate somebody. Shame though as it sounds like you have tips ahoy ;-)

  32. Emily Organ says:

    I hear you, I’m hardly on twitter these days but whenever I do go on chances are there’s a twitter party going on about eggs or cleaning. In fact the cleaning one was almost offensive because it was clearly aimed at women and I can’t stand reinforcement of a woman’s ‘traditional’ role like that all because someone somewhere was making some money from it, I’ll stop now before I get very ranty…. Well said anyway!

    • No no no you rant away! I actually couldn’t agree more on the whole cooking and cleaning business. Ugh. Meanwhile like you say, somebody somewhere is making an awful lot of money out of it all. Hmmm.

  33. geekmummy says:

    I’m with you – I dislike Twitter parties intensely. However, I also believe very strongly that everyone is free to use Twitter, or any other social media platform, in any way they like, and if there’s something I don’t like I have the choice to unfollow or mute.

    Personally I use Tweetbot on my i-devices and MetroTwit on my PC (never could get on with Tweetdeck). Both have mute functionality, and whenever I see something starting up I just mute the filter and carry on in happy ignorance. I do exactly the same with reality TV shows and anything else I don’t want to see. One nice feature of Tweetbot is that you can choose how long to mute the hashtag for, so in the case of Twitter parties I can just mute for 24 hours if I want to.

    Interestingly I wonder if I’m still counted in any “reach” figures collected by the hosts for the brand, as I’m still following many of the people participating in the chat…

    • No I absolutely agree and who am I to tell somebody how or how not to use Twitter? But of course the beauty being that I am also free to moan about something that I don’t like too. Obviously we’re not alone in disliking these parties and I know that personally, if I was organising one of these things or even a brand considering an outreach programme including a Twitter party, then I would take note of the comments that have been made as clearly, there is a huge divide within what would potentially be their target audience. Really interesting point regarding reach figures too but I suspect we will never know the answer to that one :-)

  34. bushra says:

    My thoughts – for someone with a successful blog and a strong Twitter presence you’re kind of in a position where you shouldn’t put up with the noise if you don’t want to, and that you could also do with a paid Twitter app (like Tweetbot for example) that can mute the noise for you. I know you like the Twitter app, but the functionality is kind of limited. I think with Twitter you really do need to tweak things as much as possible to make the experience work better for you. It can do great things for site traffic but putting up with noise is not a price you have to pay for it.

    Also, by not participating in Twitter parties you already send the message to your following that you don’t support them, and kind of reinforcing your position when it comes to discussing products on your blog – that you will always be unbiased in your opinions and not influenced in any way. Good on yer!

    • Ha! I think you give me more credit than I’m due! But yes I do agree that maybe it is time that I looked more closely at making Twitter work for me by muting the parts that I have no interest in. It’s definitely a disadvantage of following so many people but like you say, it’s noise that I don’t have to put up with :-)

  35. I have to say that I actually couldn’t agree more. I know, I know, it’s a free world and I can walk away any time, but it’s just so dull. In fact I find it pretty dull whenever twitter is full of everyone talking about the same thing, as some one who doesn’t watch any reality TV, weekend evenings have become twitter free in this house (not necessarily a bad thing) but like you, I did like to dip in for a bit when I get a minute and a timeline full of twitter party hashtags is as dull as dish water. X

  36. Liz says:

    Reach is calculated by the number of people who take part using the hashtag – it has nothing to do with who follows you. When you put the hashtag in to tweetreach (or whatever else you’re using) to run a report, all that comes up is tweets using the hashtag and the names of the tweeps who tweeted them – nothing else.

  37. Very much enjoyed reading that – you sound like the kind of gal I’d like to go to a spectacularly awful party with. My issue with the twitter party is I’m so shit with twitter that I always catch the tail end of said parties. When I click the hashtag of anything that might interest me all I get is an endless stream of ‘yay us, what a good chat that was, thanks guys’, and the like. Then I lose interest. (p.s. yes you could mute, but where’s the fun in that? If write as amusingly as that about things you don’t like, I say carry on!) hxx

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