Now if you are already a Birchbox subscriber then you will have heard the very exciting news that they have launched their first in-house makeup brand LOC: Love Of Color. (In fact, in February’s Birchbox you might have been lucky enough to receive a product to celebrate the launch!) It feels like such a great natural extension for them to take.
The LOC launch collection is available now from the Birchbox shop and features two products in multiple colours. The Vibrant Matte Lipstick priced at £6.50 each and One & Done Eyeshadow Stick priced at £8.00 each. The sticks are low maintenance yet high impact and have been designed in a compact size to last for the season. I love the idea of being able to stay on trend and try out different colours at such a reasonable price point.
I was sent The Ultimate Collection which is priced at £25.00 and includes all five LOC products. The Vibrant Matte Lipstick in Trouble, Uncorked and Skinny Dip plus the One & Done Eyeshadow Stick in Perfect Cents and Champagne Problems (great names or what?!) The lipsticks are a lovely compact size and really nice to apply. All three colours are ultra bold and matte. I absolutely love the eyeshadow sticks because they are so easy to apply. It’s basically like colouring in! You can use as a bold eyeliner or simply blend with your fingers. I love that they don’t make a mess of my makeup bag either. I’m not sure what I do to powder eyeshadows but you can guarantee that I will always break them and end up with a shimmery mess over everything but obviously there is no chance of that with these handy sticks.
Birchbox plan to create two trend based LOC collections per year including additional products and new shades each season. If this first collection is anything to go by, I can’t wait to see what else they have up their sleeve!
Disclaimer: For the purpose of this review I was sent the LOC Ultimate Collection as shown here from Birchbox but all opinions are of course my own