Octer collate products from 200 of the top UK stores into one database, which makes it easier to compare products from a range of different retailers. I was asked to give it a try to review here on my blog and I have to say that I was seriously impressed. I’m hesitant to use the C word just yet seeing as we are still in October, but I can definitely see how much easier this might make shopping online in the coming months.
In simple terms, Octer uses some very clever tech to read the product image and it aims to find the closest matches from their database. This means that you get to see similar products in an instant rather than checking each retailer individually. Basically it does the run around for you and means that you don’t have a dozen tabs open at any one time on the search for that grey jumper (or whatever else you are looking for!) So no more to-ing and fro-ing between sites or losing of the perfect one. I know online shopping is supposed to make things easier but it doesn’t always feel that way, does it? But with Octer, everything is right there to hand.
Octer can be used via the website or app and I have to say that I particularly loved using the app on my phone. Like most people these days, I tend to do most of my online shopping from my phone. You can browse by department – women, kids & baby, men, interiors, technology, beauty, sports outdoors, travel, food & drink, stationery, books or gifts. Or even by store – from luxury brands like Farfetch, Matches, House of Holland, The Outnet, Very Exclusive and Mr Porter to department stores like John Lewis, Liberty, House of Fraser, Only M&S, The Hut, Argos and Debenhams. To say there is a vast choice is an understatement. There was nothing that I couldn’t find on there I loved it.
Now here’s the fun bit, when you go on to a product page you can click on the ‘Compare’ button and it will bring up alternative suggestions. The guys over at Octer told me that they are still working on perfecting this new technology so you might encounter the odd blip but I have to say that this wasn’t my experience at all. I had a really good play around looking at all sorts of different items and didn’t once come across a ‘wrong’ match if that makes sense. I think it’s really clever and I know that this is an app that I will use time and time again. Bring on the Christmas shopping! (Sorry I know I said I wasn’t going to mention the C word!)
You can try it out for yourself and see what you think at octer.co.uk or by downloading the app from the App Store now.
Disclaimer: For the purpose of this review I was kindly remunerated for my own shopping spree using Octer but all words and opinions (and hours saved looking for that grey jumper) are my own